| ID | Task | Owner | Due | Priority |
|---|---|---|---|---|
| P1-01 |
Personal message to Dr. Beth Condol
Poppet reaches out directly via personal channel (Messenger/Viber). Warm, friend-to-friend. No deck, no pitch — just a casual ask for a 15-min call. See drafted message below.
|
Poppet | Apr 18 | Critical |
| P1-02 |
15-min call with Dr. Beth — present the 3-ask
(1) One SAPI Facebook post mentioning SariKo. (2) A table/corner at Victory Hotel for SariKo activation. (3) Access to vendor list so SariKo can pre-onboard sellers before the event. Frame everything as community benefit.
|
Poppet | Apr 19–21 | Critical |
| P1-03 |
Confirm vendor / seller participants at PINASayang
Ask Beth for the list of food vendors, sellers, and businesses participating in the event. These are warm seller leads — they already have product and proven demand. Vikki (PinoyQ) and Ara (Wand RestoBar) may already know who's joining.
|
Poppet | Apr 21–23 | High |
| P1-04 |
Hand off SAPI coordination to Kirk
After partnership is verbally confirmed by Beth, Poppet briefs Kirk with this document. Kirk becomes primary liaison for logistics, table setup, materials production, and day-of execution. Poppet stays relationship layer only.
|
Poppet | Apr 22–25 | High |
| P1-05 |
Propose raffle prize donation to SAPI
Offer one SariKo raffle prize: "SariKo Founding Seller Package — 3 months subscription FREE + VIP onboarding support." Value framed as ₱15,000+ equivalent. No cash outlay for SariKo. Emcee reads it from the stage — free brand mention.
|
Kirk | Apr 23–25 | Medium |
| ID | Task | Owner | Due | Priority |
|---|---|---|---|---|
| P2-01 |
Design Seller Recruitment Card (print-ready)
A5 double-sided card. Front: "Selling today? Sell every day." + SariKo logo + QR to joinna.sariko.store. Back: Founding Seller offer — 3 months free, direct team access, VIP onboarding. SariKo brand colors. Print 300 copies.
|
Ron | May 2 | High |
| P2-02 |
Design Buyer Flyer / Mini-Brochure
A5 single-sided flyer for attendees. "Find your favorite Filipino food — anytime, anywhere." QR to sariko.store. Tagalog/English bilingual. Highlight: order now, pay via VNPAY, delivered via Grab. Print 500 copies.
|
Ron | May 2 | High |
| P2-03 |
Design Tabletop Pull-Up Banner / Standee
60×160cm roll-up banner for the SariKo table. Clean branding: SariKo logo, tagline "Ang iyong tindahan, para sa ating lahat," QR code (large), "Scan to Sell" and "Scan to Shop" dual QR layout. Navy background, gold accents.
|
Ron | May 9 | High |
| P2-04 |
Print all materials — source printer in HCMC
Kirk to source and coordinate printing: 300x seller cards, 500x buyer flyers, 1x roll-up banner. Recommend Copier Plus or InkArt Saigon (D1/D3 options). Budget: ~1.5–2M VND. Confirm print deadline vs. event date.
|
Kirk | May 16 | High |
| P2-05 |
Create "SariKo × PINASayang" event-specific QR code
Use QR Planet to generate a tracked QR linking to joinna.sariko.store with UTM parameter: source=sapi_event, campaign=pinasayang2026. Enables measurement of scans and conversions directly from the event.
|
Kirk | Apr 28 | Medium |
| P2-06 |
Prepare Seller Onboarding Tablet Station setup
At the table, a tablet/laptop shows joinna.sariko.store live. Sellers can sign up on the spot. Kirk to test the form end-to-end before event day. Prepare a paper fallback (printed mini-form) in case of wifi issues at venue.
|
Kirk | Jun 7 | Medium |
| ID | Task | Owner | Due | Priority |
|---|---|---|---|---|
| P3-01 |
Contact all confirmed PINASayang vendors individually
Using SAPI vendor list from P1-03. Kirk reaches out to each vendor via Messenger or Viber. Script: "We saw you're selling at PINASayang 2026 — we'd love to put your store on SariKo so you can keep selling after the event. 3 months free as a founding seller." Goal: onboard 10+ before event day.
|
Kirk | May 1–15 | Critical |
| P3-02 |
Activate Vikki & Ara as peer referrers
Both are existing Founding Sellers AND active in the Filipino community. Brief them: "Help us tell other vendors at PINASayang about SariKo — refer them, earn recognition as a community builder." No formal referral fee needed at this stage; social capital is the incentive.
|
Poppet | Apr 28 | High |
| P3-03 |
Track all event vendor leads in Trello seller pipeline
Kirk creates a dedicated Trello column: "PINASayang Pipeline" with cards for each vendor (Lead → Contacted → Interested → Onboarding → Live). Update daily during outreach window.
|
Kirk | May 1 | Medium |
| P3-04 |
Report seller pipeline status to Poppet weekly
Kirk sends a brief Slack/Messenger update every Friday: # contacted, # interested, # onboarded. Poppet steps in directly if a high-value seller needs founder-level attention.
|
Kirk | Weekly | Medium |
| ID | Task | Owner | Due | Priority |
|---|---|---|---|---|
| P4-01 |
SAPI posts SariKo announcement on their Facebook page
Coordinate with Beth / SAPI officers. Drafted post (see below): "Our kababayan marketplace SariKo is joining PINASayang Bayanihan 2026 — find them at the event and discover local Filipino sellers in HCMC." Tag @SariKo. This is the highest-leverage single post of the entire campaign.
|
Beth/SAPI | May 10–15 | Critical |
| P4-02 |
SariKo Facebook: "We're going to PINASayang!" teaser post
Taglish post — community tone. "Pumunta na kayo sa PINASayang Bayanihan 2026 at hanapin ang SariKo booth! Meet the sellers, scan the QR, at maging bahagi ng ating komunidad." Post text first, link in comment.
|
Ron | May 15 | High |
| P4-03 |
LinkedIn: Poppet posts the SAPI partnership announcement
Straight English. Founder-to-investor voice. "SariKo is officially partnering with SAPI — the largest Filipino community org in Vietnam — at the 128th Philippine Independence Day celebration. 15,000 Filipinos. One room. Our market, validated in public." Attach event image.
|
Poppet | May 15 | High |
| P4-04 |
Countdown posts — 4 weeks to event (Facebook)
4 posts: "4 weeks to go," "3 weeks," "1 week," "See you tomorrow!" Each highlights a different SariKo seller who'll be at or listed during the event. Repurpose Teresa/Elvira/Vikki content assets already in production.
|
Ron | May 24–Jun 20 | Medium |
| P4-05 |
Stories / Reels: "Sellers joining PINASayang on SariKo"
Short 30-60 sec video per seller. "Selling at PINASayang? I'm already on SariKo." Vikki and Ara are natural first subjects. Film in the week before the event. Post day-before and day-of.
|
Ron | Jun 14–20 | Medium |
| ID | Task | Owner | Due | Priority |
|---|---|---|---|---|
| P5-01 |
Day-before: Set up and test the booth
Kirk arrives at Victory Hotel day before (if setup allowed) or 1.5 hrs early day-of. Roll-up banner positioned. Tablet loaded and tested. Seller cards and buyer flyers stacked. QR codes printed and laminated. Test joinna.sariko.store on venue WiFi — have mobile hotspot backup.
|
Kirk | Jun 20/21 | Critical |
| P5-02 |
Staffing: 2-person table minimum
Kirk + Ron at table during key window (arrival, lunch). Poppet is free to network as founder — he should be circulating, not stuck at the table. Briefing: Kirk handles seller sign-ups on tablet; Ron handles buyer flyer distribution and photos/video.
|
Kirk | Jun 21 | Critical |
| P5-03 |
Seller card distribution to ALL food/goods vendors
Before lunch service opens, Kirk personally walks to each vendor table and hands the seller recruitment card with a brief: "You're selling today — you should be selling every day. SariKo makes that happen, no commission for 3 months." This is the highest-ROI 30 minutes of the day.
|
Kirk | Jun 21, 10AM | Critical |
| P5-04 |
Raffle prize announcement (if confirmed with SAPI)
Coordinate with Beth that the SariKo raffle prize is announced from the stage. Poppet should be visible/available for a brief wave or 30-second word if the emcee invites. Keep it warm and brief — "Para sa ating kababayan sellers." No pitch.
|
Poppet | Jun 21 | High |
| P5-05 |
Content capture: photos + video throughout event
Ron captures: booth setup, seller conversations, QR scanning moments, crowd shots, any sellers already on SariKo who are selling at the event. This is 2 weeks of post-event content. Get releases from anyone photographed who may appear in branded content.
|
Ron | Jun 21, All Day | High |
| P5-06 |
Collect business cards / contacts from non-onboarded sellers
For sellers who express interest but don't sign up on the day, Kirk collects contact info (Messenger/Viber handle is enough). Follow up within 24 hours while event energy is fresh. These are warm leads — conversion window is 48 hrs post-event.
|
Kirk | Jun 21 | High |
| ID | Task | Owner | Due | Priority |
|---|---|---|---|---|
| P6-01 |
Follow up all warm leads within 48 hours
Kirk messages every contact collected at the event. Personal, specific: "Hi [name], great meeting you at PINASayang yesterday! I'm Kirk from SariKo — here's the direct link to get your store set up: joinna.sariko.store. Takes 10 minutes." Strike while warm.
|
Kirk | Jun 22–23 | Critical |
| P6-02 |
Traction post: "X sellers joined SariKo at PINASayang"
Facebook (Taglish) + LinkedIn (English). Publish within 72 hours. LinkedIn version: investor-facing traction narrative. Facebook version: community celebration. Use event photos from Ron. This post is social proof infrastructure — screenshot it for the investor data room.
|
Ron | Jun 23–24 | Critical |
| P6-03 |
Thank you message to Dr. Beth and SAPI
Poppet sends a personal thank you to Beth — warm, specific, not transactional. Include how many sellers joined and how many buyers engaged. This keeps the relationship alive for SAPI's next event (Christmas party, New Year, etc.) and for Node 2 referrals.
|
Poppet | Jun 22 | High |
| P6-04 |
Update investor data room with event traction
Add to Google Drive data room: event seller count, QR scan data (from QR Planet), photos, LinkedIn/Facebook post screenshots. Label folder: "Community Validation — PINASayang 2026." This answers the PMF question before VCs ask it.
|
Kirk | Jun 25 | High |
| P6-05 |
Debrief: What worked, what didn't, what to replicate
Kirk writes a 1-page debrief document covering: seller conversions vs. target, buyer flyers distributed, QR scans, booth traffic estimate, content captured, lessons. This becomes the SOP template for SariKo's presence at future events in HCMC and Node 2 cities.
|
Kirk | Jun 28 | Medium |
| Risk | Likelihood | Mitigation |
|---|---|---|
| SAPI has a conflicting paid sponsor (food delivery app) An existing sponsor may push back on SariKo's presence |
Medium | Position SariKo as "seller empowerment layer" not a food delivery competitor. Focus on onboarding sellers, not buyer-facing ordering on event day. Beth's relationship with Poppet is the override. |
| Vendor list not shared by SAPI Beth can't share participant data for privacy reasons |
Low | Vikki and Ara already know the vendor community. Fallback: Kirk attends any pre-event vendor briefing SAPI hosts and networks directly. Community is small — vendor list will surface organically. |
| Venue WiFi unreliable on event day Online onboarding fails at the table |
High | Kirk brings a mobile hotspot (Vietnamobile/Viettel SIM with data). Paper mini-form fallback ready. Seller completes full joinna.sariko.store signup within 24 hrs from their own device. |
| Low foot traffic at SariKo booth Table positioned poorly or attendees don't approach |
Medium | Don't wait for people to come to the table. Kirk and Ron circulate during arrival and lunch. Seller card distributed proactively to all vendors before doors open. Poppet networks as founder — every conversation is a brand impression. |
| Kirk not yet onboarded in time Kirk's 30-day trial begins April 18 — trial ends ~May 18 |
Low | This project is an ideal 30-day trial deliverable. Kirk executes Phase 1 and Phase 2 before trial ends, demonstrating exactly the execution quality Poppet needs. Event itself is well within Kirk's confirmed working window. |